Privacy Notice
This notice explains how Landworth IT Ltd (“Landworth”, “we”, “us”, “our”) handles personal data on our marketing website at landworth.ai and when you contact us about our products.
It applies to website visitors and people who submit enquiries or book introductory calls. It does not apply to services we provide under a signed customer agreement.
1. Who we are
Landworth IT Ltd is a UK company building technology for specialist property lenders.
For privacy purposes, Landworth is the controller of personal data covered by this notice.
2. What information we collect
We collect a limited amount of personal data through this website.
When you visit the website, we may process basic technical information needed to load, deliver, and protect the site, such as IP address, browser and device type, and request information.
If you agree to analytics cookies, we may also collect usage information such as pages viewed, approximate location, referring page, and time spent on the site.
When you submit an enquiry or book an introductory call, we collect the information needed to respond, such as your name, work email, company, role, selected areas of interest, and any message you choose to send us.
When you contact us by email or another channel, we collect the information you choose to share with us.
3. How we use this information
We use personal data from this website to operate the site, understand how it is used, respond to enquiries, arrange introductory calls, and keep records of our communications.
Our lawful bases are:
| Purpose | Lawful basis |
|---|---|
| Website operation and basic security | Legitimate interests |
| Analytics, where cookies are used | Consent |
| Responding to enquiries and arranging introductory calls | Legitimate interests |
| Keeping records of business communications | Legitimate interests |
| Complying with legal or regulatory requirements | Legal obligation |
4. Who we share information with
We share personal data with service providers that help us run the website, understand website use, respond to enquiries, and arrange introductory calls.
| Provider | Role |
|---|---|
| Cloudflare | Helps deliver and protect the website |
| Render | Hosts the website |
| Twilio Segment | Routes website analytics, where analytics cookies are accepted |
| Google Analytics and Tag Manager | Help us understand website use, where analytics cookies are accepted |
| EmailJS | Sends enquiry form submissions to us |
| Calendly | Helps arrange introductory calls |
We also use standard business tools for email, calendars, calls, meetings, and internal records.
We do not share personal data for third-party advertising.
5. Where information is processed
Some of our service providers process personal data outside the UK, including in the United States.
Where personal data is transferred outside the UK, we use appropriate transfer mechanisms, such as the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.
You can contact us for more information about the transfer mechanism used for a particular provider.
6. How long we keep information
We keep personal data only for as long as we need it for the purposes described in this notice.
| Type of information | Retention period |
|---|---|
| Enquiries and introductory-call records | Up to 24 months from the last interaction |
| Analytics information linked to a visitor or enquiry | Up to 14 months |
| Aggregated website metrics | Indefinitely |
| Email and business correspondence | Up to 24 months from the last interaction, unless we have a specific reason to keep it longer |
7. Your rights
You have rights over your personal data. You can ask us to:
- show you the personal data we hold about you
- correct it
- delete it
- restrict how we use it
- object to how we use it
- provide a copy in a portable format, where that right applies
- withdraw consent at any time, where we rely on consent
If you want to use any of these rights, contact us at privacy@landworth.ai. For analytics cookies, you can also use the Cookie preferences link in the website footer.
We may need to confirm your identity before responding. We will respond as soon as we can, and no later than one calendar month unless UK data protection law allows more time.
8. Cookies
We use cookies and similar technologies on the website.
For details about the cookies we use, why we use them, and how to manage your choices, see our Cookie Notice.
9. Contact and updates
For questions about this Privacy Notice, contact us at privacy@landworth.ai or by post to PO Box 6945-25075, London, W1A 6US.
We may update this Privacy Notice from time to time, including when our practices or relevant rules change.
10. Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to help.
You can also complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113.
Last updated: 4 May 2026